5 Steps in studying P.R

My intention is to provide advice to all the students who have decided to study Public Relations and communication and also the ones who are already in the field of P.R.

These are the 5 steps to consider when studying Public Relations http://www.wikihow.com/Be-a-Successful-Public-Relations-Student

 

1.Know what you are studying

Most of first years signed up to three or even four years of the course, without even knowing what is the course about.  They don’t even have a clear idea of the subjects they will be doing for those years. So tell me do you know what is Public Relations? When you are studying Public Relations it includes theories, models, opinions, public speaking and writing skills.



2 .You will need Experience

You need to be able to market yourself, ask questions and the ones who are already in the field to help you gain some experience. For you to be proactive in Public Relations it is very important as you will open new opportunities for yourself. You can even be a volunteer at a certain company or organisation without getting paid but you will have experience and reference for future purposes.

3  .Watching News and Media

How many of us watch news? Most University students don’t follow the news. But with P.R you always need to be alert on what is going on. Being familiar what happens around you will help you with your studies as well. http://www.citypress.co.za/

 

4 .P.R social networks

Be active on all types of networks such as Face book, Twitter, LinkedIn, YouTube and Blogging. Don’t be shy to share your thoughts, you can even ask questions and participate on conversations. E.g. Start a group for students to join a leader is always needed so why can’t it be you?

http://mashable.com/2010/03/16/public-relations-social-media-results/

5. Reading is Important

You need to be frequent in English and be able to pronounce words in a proper way. When you know how to read you will be able to have good writing skills and be able to interact and communicate with people.

Pointing you in the Right direction based on P.R and Advertising

  Is advertising really Effective?

Yes it is effective but you need to research properly, be able to get your message out there to your potential customers. When you don’t advertise you lose customers. Advertising to the wrong market becomes ineffective as it is important to know your audience. With my understanding advertising is based on you paying for the advert space right? And Public Relations is all about free publicity. But most of the time people confuse the two of being the same thing in which they not.


http://education-portal.com/academy/lesson/how-public-relations-is-different-from-advertising.html#lesson
Advertising is a one way communication with consumers while P.R is more interactive.     
 

 

 

 

 

 

 

 

Public Relations Vs. Advertising

Let me fill you in on Public Relations and Advertising, because you have paid for the advert to be there you create a control on what goes on the advert. But with Public Relations you have no control over what is published. Once they publish a press release they won’t publish the same thing more than three times. Advertising has more advantage since space is created and paid for. The advert will run for a longer period of time. Advertising gives you a chance to be creative and even create new campaigns.

http://www.tldp.org/LDP/Linux-Media-Guide/html/pr_vs_advertising.html

Advice when starting your Business

Public Relations Practitioners have a nose for news and are able to create a buzz using news. A word of advice when you are a small business that is still new, start with public relations campaigns they will bring you up to speed on alerting the media about your business. Public Relations is affordable but sometimes other products should be left in advertising.

This picture is from www.shutterstock.com which shows us that advertising is a has a great chance in winning consumers.

Public Relations make sure that the public favours the company offerings. The role of advertising is to generate sales and Public Relations generates good will.

http://www.forbes.com/sites/robertwynne/2014/07/08/the-real-difference-between-pr-and-advertising-credibility/